Our Story

More joy for your bundle of joy!
Masilo is a medley of two words – “mas” (Spanish for “more”) and “ilo” (Finnish for “joy”). As a kind and conscious baby linen company, we create the softest organic cotton fabrics in modern and whimsical prints, and hope to bring more joy to your bundle of joy!

Masilo was born as our Founder, Eisha realised the limited choices available in India for baby linen that resonated with her sensibility and became determined to revamp the space. With the support of her family business in textiles, her passionate belief in the calming assurance of organic cotton, and her personal life experience as a new mom, Eisha created the brand with her vision of what was missing from the market.

Masilo HQ is located in Mumbai and our online store opened in May of 2016. Now, we have been around for 2+ years shipping worldwide through our online store and growing all the while. We are a vertically-integrated brand, specialising in bedding & accessories for ages 0 to 2 years. Our collections speak the language of little ones: soft organic cotton fabrics, light pastel colours, cozy shapes & cute prints. Welcome to our little universe!


For the  of linen 
We’re obsessed with the touch, feel and taste(!) of fabric. This passion led us to create Masilo so we could share our love for luxuriously soft, hand crafted linen with the world.

We hope you and your little one grow to love our linen pieces as much as we have enjoyed making them for you! #LinenLove


Masilo team
Work, Eat, Play, Repeat... with Us
Current Openings


From Moms Around the World
Read reviews 

Our friends come first

Sign up for our newsletter and receive 10% off on your first order!
Plus be the first to know about special offers, events and new collections.