Our story v1.0

Say hello to more joy, hello Masilo!
Masilo is a medley of two words – “mas” (Spanish for “more”) and “ilo” (Finnish for “joy”). With our signature designs, printed on certified organic cotton, we hope to bring more joy to your bundle of joy!

Making the finest linen for little ones
All of our items are designed and handmade with love and care in our Mumbai studio.

Since no chemicals are used in the manufacturing process, organic cotton is highly recommended for infants as it is hypoallergenic and less likely to cause rashes. We use locally sourced Global Organic Textile Standard (GOTS) certified organic cotton as the outer layer for all our bedding – because it's better for your baby, and the environment.

Our fabrics are printed by hand using traditional Indian techniques like wood block printing (with non-toxic pigments of course). Finally, they are hand-stitched by local artisans – all this done with a modern aesthetic to create delightful baby linen and gifts!


For the  of linen
We’re obsessed with the touch, feel and taste(!) of fabric. This passion led us to create Masilo so we could share our love for luxuriously soft, hand crafted linen with the world.
We hope you and your little one grow to love our linen pieces as much as we have enjoyed making them for you! #LinenLove
Behind the Seams
We are an all-woman team of creative thinkers, from varied backgrounds such as design, marketing and technology, many of whom are young moms that know first hand what's best for your little one!

Eisha Maskara Sheth
Founder & Creative Director

Eisha graduated from Central Saint Martins College of Art & Design, London with a BA (Hons) in Graphic Design and went on to work in interactive design/ecommerce at fashion houses Burberry & Topshop in London before returning home to Mumbai to set up her own boutique design firm - Design Concentrate.

Having grown up in a family business of textiles, knowledge of fabrics, colour palettes, textures and stitching techniques came to her naturally. After several years of working in digital design, she rediscovered her love for the tangible and decided to start a handmade product brand of her own. This led to the birth of Masilo, a labour of her love for contemporary global design and traditional Indian textile craftsmanship.
From Moms Around the World
"Dev already can't do without his whale blanket from Masilo! It's his cuddle time must have. Love the super soft fabric and the adorable design! And now Dia wants one too!" – Ashni, INDIA


"Absolutely love the Masilo panda cushion. My daughter doesn't sleep until she snuggles her face in it and kisses it goodnight." – Merzia, INDIA 


"We're so lucky that we were one of the first to get a sneak peek of Masilo and we absolutely love your beautifully designed bedding. We’re a huge fan and wish you all the best." – Sarang, SOUTH KOREA


"Simply love Masilo's baby products! From the great quality of the organic fabrics, the soft pastel colours, to the cute and delicate designs. My daughter Jane loves her Happy Cloud and her Star Bunting sends her straight to fairyland every night!" – Emma, BELGIUM


"Kabir turned 6 months recently and he's the happiest baby ever! A lot has to do with being spoiled silly by the Panda, Bee and Whale that have kept him company every day since he's come home. He can't wait for his next set from Masilo!" – Sneha, INDIA


Our friends come first

Sign up for our newsletter and receive 10% off on your first order!
Plus be the first to know about special offers, events and new collections.